French-language podcasts on B2B sales and go-to-market in 2026
The French-language podcasts on this list for B2B sales and go-to-market are CSMs & Co, La Voix de la Vente, Les Héros de la vente, Product Marketing Stories, Prospect and SaaS Connection, each of which published a new episode in the six months before the check. La Voix de la Vente tells a short sales story each week; the others are built on interviews, with sales leaders, salespeople, customer success managers, product marketers and SaaS founders. All of them are free to listen to.
Updated 10 November 2026
How this list is ordered
This list is in alphabetical order. It does not rank the podcasts by quality. It holds only podcasts in French that published an episode in the six months before the check. Hosts, topics and dates come from each podcast’s own page and feed, with the link.
CSMs & Co is a podcast about customer success and the people who do it, hosted by François Decaux. It meets those who work hand in hand with their clients, Customer Success Managers, Client Solutions Managers and Customer Support Managers, who share their stories, practices and successes; their managers, clients and teams take part too.
For whomPeople who want to create value for their clients and stay close to their priorities.
How it worksOne guest per episode. Episode 100, on 13 July 2026, brings back Sue Nabeth Moore, the podcast’s first guest six years earlier; episode 99 covers building an adoption system with Stéphanie Pontac, Lead Adoption at Goodays.
Time commitmentAbout an hour an episode, sometimes more.
La Voix de la Vente is a podcast created by François Rolin that shares lessons on selling better in under five minutes. Each week it tells a new sales story in an offbeat way, so that listeners draw their own lesson from it.
For whomAnyone who sells: the podcast starts from the idea that selling is something everyone does, all the time.
How it worksOne story per episode, told by François Rolin. Recent episodes cover trust, why a strong "why" never replaces a market, and leadership through joy.
Time commitmentAbout four minutes an episode. Episode 215 came out on 5 November 2026.
Les Héros de la vente is a podcast hosted by Alexandre Waquier, made of interviews with specialists on every subject around selling. It covers the fundamentals and the practical advice of its guests, for salespeople who want to progress in their craft.
For whomSalespeople who want to become the best seller in their company, in the podcast’s own words.
How it worksNumbered interview episodes, plus special episodes such as one recorded at the Outbound Cup on cold calling. Episode 244, on 5 November 2026, looks at what really lies behind "it’s too expensive" with Julien Detant-Favier of Pipeo.
Time commitmentInterviews run about 35 to 55 minutes; the special episodes are shorter.
Published priceFree. Some episodes name a sponsor in their notes.
Product Marketing Stories is a podcast on the product marketing function in the French tech ecosystem, hosted by Carlota Güell, a Product Marketing Lead. Each week it hands the microphone to product marketing managers, product managers, CMOs, CPOs and CEOs, on positioning, messaging, go-to-market, sales enablement, competitive intelligence and pricing.
For whomProduct marketers, product managers, marketers, and anyone who wants to understand how products find their market, in start-ups, scale-ups and large companies.
How it worksCase studies, field practices and honest feedback from guests. The episode of 22 October 2026 asks what product marketing means in the age of AI, with Theresa Gschwandtner, founder of Kundra and former Head of Product Marketing at Qonto.
Time commitmentThe interview of 22 October 2026 runs about 35 minutes; the extracts run a few minutes.
Published priceFree. Some episodes name a sponsor.
Prospect is the French-language podcast of Cognism. Laetitia Fall receives experts in B2B sales and revenue who share their successes and best practices, to help listeners face the challenges of selling in 2026.
For whomPeople who work in B2B sales and revenue.
How it worksOne guest per episode. Recent episodes cover what AI really changes for sales performance with Karim Jelatat of Efficy, on 4 November 2026, and how to recruit the right salespeople with Adeline Lecluse, VP Sales at Hublo.
SaaS Connection is a podcast in which Alex Delivet meets entrepreneurs and players of the French-speaking SaaS world, to learn about their successes, their failures and their best advice. The conversations cover marketing, sales, product and tech.
For whomPeople who build or grow a SaaS company.
How it worksOne guest per episode, with an occasional episode in English. Episode 206, on 6 November 2026, asks whether paid acquisition is still a growth lever for SaaS, with Mathieu Ceccarelli, co-founder of North&.
Time commitmentAbout 35 minutes to an hour an episode.
Working in customer success and wanting to hear how other CSMs create value for their clients: CSMs & Co.
Wanting one sales lesson a week in under five minutes, told as a story: La Voix de la Vente.
Working on the fundamentals of selling, from prospecting to handling price, with a specialist guest each episode: Les Héros de la vente.
Working on positioning, messaging, launches or sales enablement: Product Marketing Stories.
Running a B2B sales team and wanting long conversations with sales and revenue practitioners: Prospect.
Building or growing a SaaS company and wanting founders’ views on marketing, sales, product and tech: SaaS Connection.
Frequently asked questions
What are the French-language podcasts on B2B sales?
On this list: CSMs & Co, La Voix de la Vente, Les Héros de la vente, Product Marketing Stories, Prospect and SaaS Connection. Each published a new episode in the six months before the check on 10 November 2026.
Is there a French podcast on B2B prospecting?
Les Héros de la vente covers prospecting among its sales topics, including a special episode recorded at the Outbound Cup on cold calling. Prospect, from Cognism, covers B2B sales and revenue more broadly, with Laetitia Fall interviewing practitioners about their methods.
Is there a French podcast on customer success?
CSMs & Co, hosted by François Decaux, interviews Customer Success Managers, Client Solutions Managers and Customer Support Managers about their practices; its hundredth episode came out on 13 July 2026.
Are these podcasts free?
Yes. All of them are free to listen to on their own page and on the usual podcast platforms. Some episodes of Les Héros de la vente and Product Marketing Stories name a sponsor.
Sources
Hosts, topics, formats and episode dates come from each podcast’s own page and its public feed, checked on 10 November 2026. The list keeps podcasts in French with an episode in the previous six months. Podcasts that present themselves as the channel for a coaching, training or consulting offer are left out.