Go-to-market and B2B sales events in Paris in 2026 and 2027
The next go-to-market and B2B sales events in Paris are Tech Show Paris on 18 and 19 November 2026, All4Customer Paris from 23 to 25 March 2027, GO Entrepreneurs Paris on 28 and 29 April 2027, VivaTech from 16 to 19 June 2027 and Big Data & AI Paris on 29 and 30 September 2027. Four of the five take place at Paris Expo Porte de Versailles. Each entry gives the dates, the venue and, where published, the audience the organiser names, as published on the official site.
Updated 7 November 2026
How this list is ordered
This list is ordered by the date of the next edition, the soonest first. It only holds events whose next edition is dated on the official site on the day of the check. It does not rank the events by quality. Dates, venues, audiences and prices come from each event’s own site, with the link.
Tech Show Paris brings IT decision makers together on 18 and 19 November 2026 at Paris Expo Porte de Versailles, with conferences, demonstrations, qualified meetings and networking. One badge gives access to its five shows: Cloud & AI Infrastructure, DevOps Live, Cloud & Cyber Security Expo, Data & AI Leaders Summit and Data Centre World.
For whomIT decision makers, and the suppliers of solutions who exhibit.
How it worksMeetings between visitors and exhibitors are scheduled in advance through the event’s platform.
Published priceFree for professionals from companies that use the solutions. Sales, marketing, HR and similar profiles at suppliers of solutions or services pay a registration fee; the amount is not published on the home page.
Good to knowThe event celebrates its tenth anniversary in 2026.
All4Customer Paris is a trade show on digital marketing, customer experience, AI, data, retail and e-commerce, held from 23 to 25 March 2027 at Paris Expo Porte de Versailles, Pavilion 6. The theme of the 2027 edition is "IA et humain : les équations gagnantes".
For whomMarketing directors, digital managers, CRM, e-commerce and customer relationship specialists; the organiser states that visitors are all professionals.
How it worksConferences, plenary sessions and an exhibition of suppliers. Open 9:00 to 18:00 on Tuesday, 9:00 to 20:00 on Wednesday, 9:00 to 17:00 on Thursday.
Published priceNot published on the home page.
Good to knowThe addresses of Salon Stratégie Clients and e-Marketing Paris now lead to the All4Customer Paris site.
VivaTech is a technology and innovation event held from 16 to 19 June 2027 at Paris Expo Porte de Versailles. Its site states 200,000 attendees, 4,500 exhibitors and more than 15,000 startups.
For whomExhibitors showing their innovations to decision makers; startups; investors looking for startups.
How it worksA conference programme, an exhibition and startup challenges and awards.
Published pricePasses are offered on the site; no price on the pages read on the day of the check.
Big Data & AI Paris brings together IT and data decision makers who put AI into production. The next edition is on 29 and 30 September 2027 at Paris Expo Porte de Versailles, Pavilion 4.
For whomDecision makers from large organisations; since 2026 the organiser has focused the event on enterprise decision makers.
How it worksThree conference rooms (tech, governance, business), an exhibition and targeted meetings between decision makers, experts and partners.
Published priceBadges are issued through the site; no price on the home page.
Selling software or infrastructure to IT teams: Tech Show Paris brings IT decision makers together in November.
Selling to marketing, customer experience, data or e-commerce teams: All4Customer Paris in March.
Creating or growing a company: GO Entrepreneurs Paris in April.
Meeting exhibitors, startups and investors in the technology world: VivaTech in June.
Selling data or AI products to enterprise IT and data leaders: Big Data & AI Paris in September.
Frequently asked questions
What are the main B2B sales and marketing events in Paris?
On this list: Tech Show Paris (18 and 19 November 2026), All4Customer Paris (23 to 25 March 2027), GO Entrepreneurs Paris (28 and 29 April 2027), VivaTech (16 to 19 June 2027) and Big Data & AI Paris (29 and 30 September 2027).
Where do the B2B trade shows on this list take place?
Tech Show Paris, All4Customer Paris, VivaTech and Big Data & AI Paris are held at Paris Expo Porte de Versailles. GO Entrepreneurs Paris is held at Plenitude Arena.
Are these events free to attend?
Tech Show Paris states that access is free for professionals from companies that use the solutions, while sales, marketing, HR and similar profiles at suppliers of solutions or services pay a registration fee. The other sites on this list did not publish a ticket price on the pages read for this list.
Sources
Dates, venues, audiences and prices come from each event’s official site, checked on 7 November 2026. Events without a dated next edition on their site that day are left out.
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